SmartSpotter is a Dutch company that provides modular solutions for testing and measuring retail performance on the shop floor.

For SmartSpotter, I worked on a rebrand.

SmartSpotter offers a range of modules for testing and measuring performance on the shop floor. The block-based visual style reflects this modular approach: individual “blocks” can easily be turned on or off—added or removed as needed.

I further developed this style across illustrations, icons, presentations, one-pagers and white papers, social media, brochures, web pages, and more.