Branding
Branding, the visual story of a brand
Brand design is all about the visual story of a brand. It should instantly capture its identity.
These days, most people get how important a strong brand identity is. So, how can I help? Creating a visual story excites me, working closely with you to create a style that truly fits you, your brand, or your company.
This includes everything from logo design, colours, typography, visuals to patterns—and inspiring you on how to use and implement them.
I’m not a brand strategist, and writing isn’t my strongest suit (seriously, this took me forever!), but I am a strong conceptual thinker and a hands-on creative partner. Whether you need a new brand design, a brand refresh or just some help implementing your existing identity, let’s chat!
Seaborough
Seaborough is a nanotechnology company creating sustainable, life-improving products. I designed their brand identity, featuring a sparkling LED square motif applied across logos, illustrations, and visuals, all documented in a comprehensive Brand Guidelines.
- Social Media
- Broshure
- Illustrations
- Wall art
- Logo Design
- Styleguide
Volg mijn pakje
A highly illustrated website for tracking packages worldwide.
Although this website is now offline, it was a fun personal project my husband and I worked on together.
Although this website is now offline, it was a fun personal project my husband and I worked on together.
- Illustrations
- Webdesign
SmartSpotter
SmartSpotter is a Dutch company offering modular solutions to test and measure retail performance on the shop floor. I led a rebrand, creating a block-based visual style that reflects their modular approach and applying it across illustrations, icons, presentations, marketing materials, and digital channels.
- Social Media
- Broshure
- Illustrations
- Webdesign
- white papers
- Presentations
- Marketing materials
Laif
Laif is a midwifery practice in Groningen, supporting women and families through one of life’s most special journeys. I designed a warm, colorful visual identity, including a website, illustrations, and a pregnancy booklet, to create a caring, approachable, and joyful experience for expecting parents.
- Broshures
- logo design
- webdesign
- Illustrations
De Wieg
Maternity Center De Wieg is a central hub for comprehensive prenatal care, combining multiple services in one location. With a warm, professional brand identity and thoughtfully designed materials, it supports expectant families through every stage of pregnancy.
Biobrass
BioBrass is a Dutch organic agriculture company that I regularly assist this company with creating visually engaging presentations, illustrations, and forms.
- Illustrations
- Presentations
- Icons
Bemoedigingssite
Bemoedigingssite.nl is a Christian encouragement website offering uplifting messages, videos, and inspirational content to support visitors emotionally and spiritually. I designed the visual identity and website, creating a warm, inviting experience that highlights a shareable video catalog and encourages connection and care among users.
- Webdesign
- visual identity
Nieuw Leven
Nieuw Leven in Weert is a contemporary Christian church that brings together people of all ages through Sunday services and weekly gatherings to grow in faith and support one another. I designed an open, colorful visual identity that reflects its welcoming community, creating a cohesive look across the logo, illustrations, posters, and website.
- Webdesign
- Visual identity
Pie Medical Imaging
Pie Medical Imaging is a Dutch software company creating advanced cardiovascular imaging solutions to support cardiology and radiology professionals in improving diagnostics and patient care. I designed their visual identity and website, including custom scan-inspired illustrations and explainer videos that bring each product to life and make complex medical technology easy to understand.
- Illustrations
- Webdesign
- Motion Videos
