Laif is a midwifery practice based in Groningen (NL), supporting women and families through one of life’s most special journeys.

For this passionate team of midwives, I designed a colorful new website built around a warm and fresh color palette, balancing professionalism with softness and approachability. The visual identity needed to feel caring, trustworthy, and joyful all at once.

I created a series of line illustrations for the landing pages. These were later developed into more expressive, characterful illustrations to be used on cards and social media.

I designed a new pregnancy booklet to guide expecting parents throughout their journey, providing essential information and an overview of key appointments.