Pie Medical Imaging is a Dutch software company that develops advanced cardiovascular image analysis and visualization solutions for cardiology and radiology, helping healthcare professionals improve diagnostics, planning, and patient care.

For Pie Medical Imaging, I designed the visual identity. For each product group, I created a custom illustration in a style inspired by medical scans—featuring the heart, blood vessels, and cardiac diagnostics.

In addition to the visual identity, I designed the website as a platform where each product comes to life through custom-made explainer videos, turning complex medical technology into clear and compelling stories.